Privacy Policy

We use personal information in order to promote and provide our products and services, to ensure the security of our websites, and to run our business. We have set out below more information on the categories of personal information that we collect, the specific ways in which that personal information is processed by us, the legal bases which permit us to do this, and the types of partners with whom we share your personal information.

In some cases when we ask for your personal information, we do so in order for us to fulfil your request. If you do not provide that personal information, we will not be able to process your request or order.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When you place an order for any of our products or services, we may collect information about you related to your order. This may include your name, address, email address, date of birth, gender, telephone number, any medical history or information that you provide to us, medical samples (and related information we generate about you based on our testing services), your payment and delivery details, and your marketing preferences, including any consents you may have given us. We refer to this as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information and Order Information.

To fulfil a contract with you or take steps at your request before this:

• Fulfilling your orders for our testing products and services
• Providing information and advice if you ask for this
• Contacting you with information about changes to our services

As required by us to conduct our business and pursue our legitimate interests, in particular:

• Giving our customers access to our products or services
• Letting you know about our products and services by post, email, and phone in accordance with your marketing preferences and law relating to direct marketing
• Analysing how you use our products and services so we can improve our levels of service and develop future products and services, including through the use of surveys
• Ensuring the security of our websites and information technology systems and protecting our rights.

Where you have provided your consent:

• Where we need your consent to process your medical and other sensitive personal information
• If we need your consent in order to send marketing for our products and services to you
• To place cookies on your device(s) and use similar technologies as described below.

For purposes which are required by law:

• Sharing your Personal Information in order to comply with legal obligations to which we are subject.

We share your Personal Information:

• With people within our organisation who are involved in carrying out the processing described above
• With third party service providers who process your information on our behalf for the purposes above – such as IT hosting providers, payment service providers, and medical professionals retained by us

We will also share your Personal Information:

• If we think this is necessary to in order to protect the rights, property, or safety of our business, our employees, our partners, or our customers. This includes sharing information for the purposes of fraud protection and credit risk reduction
• With government authorities and/or law enforcement officials if required by law.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

You have the right to request access to and rectification or erasure of Personal Information, the right to restrict processing of your Personal Information, and the right to object to processing of your Personal Information. You have the right to object to your Personal Information being processed on the grounds of our legitimate interests. You have the right to object to us sending you direct marketing and profiling you for the purposes of direct marketing.

You have the right to lodge a complaint regarding our processing of your personal information with a data protection supervisory authority in a country where you live, work, or where you believe a breach may have occurred.  In the United Kingdom, that is the Information Commissioner’s Office (www.ico.org.uk)